At present, social media organizations are able to freely use the personal data of their clients. This helps them make billions of dollars. Using Blockchain smart contracts, users of social media will be enabled to sell their personal data, if they so desire. Such ideas are being investigated at MIT. The aim of the OPENPDS/SA project is to provide the data-owner to tune the degree of privacy preservation using the Blockchain technology.
Tokens & Coinbases: For a practical example, let’s see how cryptocurrency (Bitcoin) works with blockchain. When A wants to send money to B, a block is created to represent that transaction. This new change is broadcast to all the peers in the network, and if approved by the peers, the new block is added to the chain, completing the transaction. The popularity and the controversy surrounding Bitcoin skewed the general perception of blockchain as a technology limited to cryptocurrency application.
Numerous stock and commodities exchanges are prototyping blockchain applications for the services they offer, including the ASX (Australian Securities Exchange), the Deutsche Börse (Frankfurt’s stock exchange) and the JPX (Japan Exchange Group). Most high profile because the acknowledged first mover in the area, is the Nasdaq’s Linq, a platform for private market trading (typically between pre-IPO startups and investors). A partnership with the blockchain tech company Chain, Linq announced the completion of it its first share trade in 2015. More recently, Nasdaq announced the development of a trial blockchain project for proxy voting on the Estonian Stock Market.
An early example, OpenBazaar uses the blockchain to create a peer-to-peer eBay. Download the app onto your computing device, and you can transact with OpenBazzar vendors without paying transaction fees. The “no rules” ethos of the protocol means that personal reputation will be even more important to business interactions than it currently is on eBay.
Transactions on the blockchain network are approved by a network of thousands or millions of computers. This removes almost all human involvement in the verification process, resulting in less human error and a more accurate record of information. Even if a computer on the network were to make a computational mistake, the error would only be made to one copy of the blockchain. In order for that error to spread to the rest of the blockchain, it would need to be made by at least 51% of the network’s computers — a near impossibility.