It seems as if overnight, the media industry has gotten the blockchain bug. Today, there are events, panels, articles and conversations about how blockchain will save journalism and advertising and marketing. In fact, Adweek has one of its very own. But before we decide whether or not this technology will be media’s savior, we wanted to answer some pretty basic questions. We’re also introducing a weekly blockchain newsletter, which you can sign up for here.
This should be a big clue to you of the type of quasi-Christian eschatological mindset of the Oligarchs and the other powers that rule and control you! Never mind the governments to help you in your time of crisis, they haven’t really existed for a long time! Presidents and politician are decided upon before you even vote for them, as to who gets into office to supposedly “represent you”!
The bitcoin blockchain is a public ledger that records bitcoin transactions. It is implemented as a chain of blocks, each block containing a hash of the previous block up to the genesis block[a] of the chain. A network of communicating nodes running bitcoin software maintains the blockchain.:215–219 Transactions of the form payer X sends Y bitcoins to payee Z are broadcast to this network using readily available software applications.
It’s a combination of things. On the one hand, there’s a lot of money flowing into the sector, thanks to public and private initial coin offerings. (ICOs, as they’re called, are an unregulated way for companies to offer investors cryptocurrency rather than traditional shares of stock.) On the other hand, more companies are starting to experiment with how they might use blockchain for their business. In fact, 40 percent of respondents in a recent Deloitte survey were willing to invest at least $5 million on blockchain projects this year. Some companies are using them to experiment with shipping projects; others are using them for advertising networks. Then there’s the giant that’s about to step into the room. This spring, Facebook announced it’s setting up a blockchain team led by David Marcus, who previously ran Facebook Messenger, and Kevin Weil, who was previously Instagram’s product chief. Facebook also moved Evan Cheng from director of engineering at Facebook to director of engineering for the company’s burgeoning blockchain division.
Some of the more well-known micro earnings sites are Bitcoin faucets – sites which you repeatedly visit every few minutes in order to claim a very small amount of coins. Faucets are actually a subcategory of PTC websites, PTC meaning “Pay to Click”. PTC websites will usually have you click on an ad or on a button on the site in order to make money from ad sales. In return you’ll get a small amount of coins.
The blockchain potentially cuts out the middleman for these types of transactions. Personal computing became accessible to the general public with the invention of the Graphical User Interface (GUI), which took the form of a “desktop”. Similarly, the most common GUI devised for the blockchain are the so-called “wallet” applications, which people use to buy things with Bitcoin, and store it along with other cryptocurrencies.
In 2016, one such experiment, the Ethereum-based DAO (Decentralized Autonomous Organization), raised an astonishing $200 million USD in just over two months. Participants purchased “DAO tokens” allowing them to vote on smart contract venture capital investments (voting power was proportionate to the number of DAO they were holding). A subsequent hack of project funds proved that the project was launched without proper due diligence, with disastrous consequences. Regardless, the DAO experiment suggests the blockchain has the potential to usher in “a new paradigm of economic cooperation.”
Blockchain is the digital and decentralized ledger that records all transactions. Every time someone buys digital coins on a decentralized exchange, sells coins, transfers coins, or buys a good or service with virtual coins, a ledger records that transaction, often in an encrypted fashion, to protect it from cybercriminals. These transactions are also recorded and processed without a third-party provider, which is usually a bank.
Researchers and technologists alike are talking about how blockchain technology is the next big thing across industries from finance to retail to even healthcare. According to Gartner, their client inquiries on blockchain and related topics have quadrupled since August 2015. This article attempts to provide a short executive summary on what blockchain technology is, how it works, and why has it captured everyone’s fancy.
Here’s the ELI5 (“Explain it Like I’m 5”) version. You can think of a public key as a school locker and the private key as the locker combination. Teachers, students, and even your crush can insert letters and notes through the opening in your locker. However, the only person that can retrieve the contents of the mailbox is the one that has the unique key. It should be noted, however, that while school locker combinations are kept in the principal’s office, there is no central database that keeps track of a blockchain network’s private keys. If a user misplaces their private key, they will lose access to their Bitcoin wallet, as was the case with this man who made national headlines in December of 2017.
Transactions are verified by network nodes through cryptography and recorded in a public distributed ledger called a blockchain. Bitcoin was invented by an unknown person or group of people using the name Satoshi Nakamoto and released as open-source software in 2009. Bitcoins are created as a reward for a process known as mining. They can be exchanged for other currencies, products, and services. Research produced by the University of Cambridge estimates that in 2017, there were 2.9 to 5.8 million unique users using a cryptocurrency wallet, most of them using bitcoin.